Founded in 2006 by Marc Deroover, an e-commerce expert and sports enthusiast, Fitadium has established itself as the number one online store for sports nutrition and bodybuilding supplements in the digital channel.

The company distributes more than 100 brands, carefully selecting the best-performing products in their respective categories across the sports and health sectors.

Since 2013, Fitadium has also been developing its own brand, Superset Nutrition, recognized for its high standards and product quality.

With revenue of €14 million in 2025, Fitadium stands out for its advanced digital expertise, highlighted by its ranking among the Top 3 best fitness and bodybuilding e-commerce websites.

As part of this momentum, the company is joining forces with Nutriweb, a Monaco-based company also specializing in online sports nutrition, to create a market leader with €30 million in revenue. Beyond forming a larger group, this strategic partnership enables the combined entity to offer a comprehensive range of products and services to both professional and amateur athletes.